Google to pay over 300 European news publishers for content | Media News

The tech large signed offers with information shops in Germany, Hungary, France, Austria, the Netherlands and Eire and stated it’s in talks with others as nicely.

Google stated Wednesday that it struck licensing offers with 300 information publishers in Europe in its newest effort to adjust to a just lately launched European Union copyright regulation.

The tech large signed the agreements with nationwide, native and specialist information publications in Germany, Hungary, France, Austria, the Netherlands and Eire and stated discussions with many others are ongoing.

It didn’t disclose how a lot it’s paying or give the names of the information shops.

European Union nations have been adopting into native regulation a 2019 EU directive granting publishers further rights over their content material.

The brand new regulation permits engines like google like Google to hyperlink to and use snippets of reports content material, whereas giving publishers new rights when prolonged previews are used on-line.

It doesn’t, nonetheless, specify the place the road between the 2 lies. The agreements are geared toward avoiding pricey and prolonged lawsuits over that distinction.

Google final 12 months introduced copyright offers with a number of massive German publications and a group of French information publishers.

The corporate additionally stated it’s rolling out a brand new device to supply licensing agreements to 1000’s of different European publishers, beginning in Germany and Hungary.

The device’s licensing presents “are based mostly on constant standards which respect the regulation and present copyright steering, together with how usually a information web site is displayed and the way a lot advert income is generated on pages that additionally show previews of reports content material”, Sulina Connal, Google’s director of reports and publishing partnerships, stated in a weblog put up.

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